Mystery Shopping

Mystery shopping is an increasingly popular way to survey a business - and the way it treats its customers. The mystery shopper business is growing year on year - and the popularity is from two different angles. Firstly, businesses are acutely aware that customer service is a crucial part of their offering. How do they measure the effectiveness and efficiency of their service? By recruiting an external - independent - mystery shopping company to survey their businesses. And from a consumer point of view, secret shopping can be a lucrative source of income. There are few who work full time as secret shoppers - but there are many people (in the US, UK, and worldwide) who earn a supplementary income by mystery shopping shops and other businesses.

Mystery Shopping Books

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